SEO Epiphany of an Offline Marketer Turned Online Marketer

SEO can be maddening for offline marketers such as myself transitioning to the online marketing world. In making this transition I just had an epiphany sparked by a discussion I just had with one of my Skype discussion groups. In offline marketing we are taught to use emotionally charged words depending on our targeted market. Words that evoke emotions such as greed, fear, love, hate, pride etc. are utilized throughout our marketing and is probably equivalent to keywords in online marketing.

When I sold Real Estate for buyers we focused a lot on pride, in my tax business fear was a dominating emotion especially fear of the IRS and fear of audits. In my tax business I specialized in Home Based Business owners and my two biggest client groups were Daycare Providers and Network Marketers. The most effective emotion in the Network Marketing industry was greed.

In offline marketing we send our advertising out through mediums that get us the best results. Newspapers and periodicals are sent to people's homes, flyers are put into people's hands or on their door our car, radio is broadcast to people listening to their radios. We learn how to get a response through our ads with these emotionally charged words.

Then we are taught how to write copy that not only uses these emotionally charged words but we are taught how to use tie downs like wouldn't it, couldn't it, shouldn't it. We are taught how to develop closing sequences that get lots of little yeses leading to the big yes.

Then we come to the online marketing arena and all the rules change. At first the changes are not obvious. We hear familiar terms like call to action and compelling headlines. But unlike in the offline marketing arena it appears that to play in this game you have to contend with this huge monster called Google. And this creates a huge paradigm shift in how one has to develop their marketing tactics. Offline we send our stuff out, online you have to be found. And you have to be found through Google. Bing does not really matter; Yahoo does not really matter only the Google search engine at this time really matters.

Sure there are advertising sites, Google AdWords, Craigslist and Facebook Classified ads and who knows what else is bound to pop up but none of these are true direct response marketing and function more like billboards and posters in high traffic areas. The closes thing to marketing material being sent directly to a person is email marketing which due to spam and individuals emails being overwhelmed with tons of stuff it is becoming increasingly ineffective unless you have a dedicated list looking forward to stuff you are sending them.

It seems that in order to market successfully on line you have to find out two things - what words or phrases that people are using to search for stuff on Google and what words and phrases that Google does not like. Online copywriters don't so much worry about closing sequences as they do Search Engine Optimization often called SEO. That means writing copy in such a way that Google spiders will find you and elevate you to the top of the heap on their clients searched words or phrases.

Besides such little things as meta tags, title tags, h1 tags and making sure your keywords and phrases are at the top of your copy, SEO is about two key elements. One is keywords, you know those words or phrases that people plug into Google to search for stuff and secondly Google perceived relevancy of your copy. Two websites being equal as far as keywords are concerned Google's perception of relevancy will determine who gets the top spots.

The precise keywords and phrases have to be strategically placed in your copy. But you have to be careful because certain words and phrases it seems Google has a hatred for and will band you. Keywords such as riches, wealth, success and money are among these words Google hates and could possibly even penalize you for using by forbidding your site from ever showing in their search results (I have a lot to say about such power being in the hands of one company but not today)

The density or the amount of times your selected keywords or phrases are placed in your copy becomes critical, too often and you will be penalized, not enough and you won't be recognized. Best rule of thumb is to use them were it makes sense in your copy. Trying to figure out percentages is simply not working with today's advanced algorithms. Best to focus on content with the understanding that if your key words or phrases are not in your copy then when people search for it you will not be found so where it makes sense you must use them.

Next is relevancy despite all the stuff we hear about backlinks there is far more to being determined as relevant by Google search engines than backlinks. Simple things such as being listed in the yellow pages can make your site more relevant than another site. Whereas backlinks are still very important you can have link spam that could make you irrelevant with Google. This topic is just too extensive a topic to cover here, besides this is about an epiphany concerning my transition from offline marketer to full time online marketing. But I will add this tidbit that I have learned about being perceived as relevant with Google. Avoid duplicate content. websites with identical pages, scraped content, heavily distributed articles and boiler plate pages/sites can hurt your relevancy perception with Google.

Even when you are the original author putting the exact same article into e-zines and blogs can hurt your relevancy if the same articles are posted on the websites you want to come up in the Google search engines. On the sites you want to rank in Google keep all content as original and unique as possible.

Source: http://ezinearticles.com/?SEO-Epiphany-of-an-Offline-Marketer-Turned-Online-Marketer&id=6713183

Kerry Finch Writing Announces Streamlining of Content Writing Services

Content writing business, Kerry Finch Writing, has announced the restructuring of the services it provides to businesses around the world. In revealing the changes, owner, Kerry Finch, gave some insights into the reasons behind the decision.

“The digital business world is dynamic in the true sense of the word: it is constantly changing. Rather than simply reacting to those changes, it makes better business sense to anticipate them, and to be nimble in the implementation of newer and more effective strategies,” said Ms Finch. “Because I am active in several vibrant online business communities, and lead a tightly knit, responsive, team, we are in a great position identify new opportunities and to apply them quickly and seamlessly to the content we are writing.”

“Very often my clients don’t even recognize the often subtle changes in the written content we deliver to them, for instance the increased use of niche-relevant semantics, the more engaging ‘calls to action’, the up-to-the-minute topic selections, and, where appropriate, moving towards more geo-targeted content,” she continued. "Geo-targeting is becoming very important for connecting with people using mobile devices for search queries."

“All of the modifications are implemented with a focus on current best-practices.”

In redefining the types of blogs offered by Kerry Finch Writing, Ms Finch has her sights on keeping her business, and those of her clients, both competitive and relevant.

Blog Posts

The changes include removing the term ‘articles’ from her product offering, and replacing these with ‘blog posts’.

“Seven years ago, when I established Kerry Finch Writing, a key service I provided was article writing. These were often published on article directories with the objective of acquiring valuable links back to websites, but things have changed dramatically since then,” Ms Finch explained.

“These days I help each of my business clients, regardless of their size, to understand the need to grow their own websites with original, relevant content. I help them to understand that their website is a business asset with a dollar value - but unlike other assets, if it is well-maintained, it will appreciate over time - not depreciate.”

“Once a website has been built and populated with well written content, the best way for it to grow is by having a News or Blog section, which we can feed with new posts on a regular basis. Those clients who have a recurring monthly blog post order with us, are the ones who are reaping the rewards - their websites are being found by the search engines, and they are enjoying better engagement with their ideal customers.”

Kerry Finch Writing now offers three types of blog posts: Evergreen (general niche-relevant posts), News (relating a current news story to the clients’ businesses), and Authority (which are longer, more deeply researched industry-focused posts).

“News-focused blog posts are now one of the most effective and types of content that we offer. They demonstrate to readers that the blog is current, and that the business owner is aware of what’s happening in the real world. These posts also have the added benefit of riding off the popularity of trending news stories,” said Ms Finch. “The practice of not dating blog posts is old-school, people need to see that what they are reading is accurate right now, not 2, 3 or 4 years ago - and this is especially important for my many law firm clients.”

Removal of Services

Some of the services that Kerry Finch Writing has provided in the past are no longer being offered, but the decision to remove them are also seen as a positive step.

“I am not in the business of offering some writing services just because we can. If a particular type of content is not delivering results, then I’d rather not include it in our suite of services,” said Ms Finch.

“The more streamlined content options we are now providing have been carefully considered, and as new opportunities arise, I will no doubt be changing them again. For instance I see more downloadable White Papers in the near future. Being adaptable is vital to succeeding in the online world.”

Source: http://www.virtual-strategy.com/2014/06/26/kerry-finch-writing-announces-streamlining-content-writing-services

Usefulness of Web Scraping Services

For any business or organization, surveys and market research play important roles in the strategic decision-making process. Data extraction and web scraping techniques are important tools that find relevant data and information for your personal or business use. Many companies employ people to copy-paste data manually from the web pages. This process is very reliable but very costly as it results to time wastage and effort. This is so because the data collected is less compared to the resources spent and time taken to gather such data.

Nowadays, various data mining companies have developed effective web scraping techniques that can crawl over thousands of websites and their pages to harvest particular information. The information extracted is then stored into a CSV file, database, XML file, or any other source with the required format. After the data has been collected and stored, data mining process can be used to extract the hidden patterns and trends contained in the data. By understanding the correlations and patterns in the data; policies can be formulated and thereby aiding the decision-making process. The information can also be stored for future reference.

The following are some of the common examples of data extraction process:

• Scrap through a government portal in order to extract the names of the citizens who are reliable for a given survey.

• Scraping competitor websites for feature data and product pricing

• Using web scraping to download videos and images for stock photography site or for website design

Automated Data Collection

It is important to note that web scraping process allows a company to monitor the website data changes over a given time frame. It also collects the data on a routine basis regularly. Automated data collection techniques are quite important as they help companies to discover customer trends and market trends. By determining market trends, it is possible to understand the customer behavior and predict the likelihood of how the data will change.

The following are some of the examples of the automated data collection:

• Monitoring price information for the particular stocks on hourly basis

• Collecting mortgage rates from the various financial institutions on the daily basis

• Checking on weather reports on regular basis as required

By using web scraping services it is possible to extract any data that is related to your business. The data can then be downloaded into a spreadsheet or a database for it to be analyzed and compared. Storing the data in a database or in a required format makes it easier for interpretation and understanding of the correlations and for identification of the hidden patterns.

Through web scraping it is possible to get quicker and accurate results and thus saving many resources in terms of money and time. With data extraction services, it is possible to fetch information about pricing, mailing, database, profile data, and competitors data on a consistent basis. With the emergence of professional data mining companies outsourcing your services will greatly reduce your costs and at the same time you are assured of high quality services.

Source:http://ezinearticles.com/?Usefulness-of-Web-Scraping-Services&id=7181014

Data Entry Services - What Are The Four 'I's'?

Data entry services are a great field to choose over your present boring job. If you've ever thought about quitting a job that doesn't fulfill your need for any of the following characteristics, you should consider moving to a job that provides good income, keeps your interest sparked, allows you to use your imagination and rewards your imperturbability--data entry at home is the ideal choice. Data entry work does all these things and even more. The major advantage to data entry work from home is that it allows you to be at home and enjoy the type of life style that is more appealing to your own personality.

Income

Data entry services provide adequate full or part time income. You can set the level of income according to the hours of effort you put into the work and according to your skill and pay level in the type of work you do. If you want more income, you merely add an extra data entry project or two to your daily schedule. If you choose your jobs carefully, you will find that your pay rate goes up because you gain a reputation for your accurate and timely completion of previous projects. With expertise comes higher wages.

Interest

The type of data entry services that you choose to complete will vary according to your own interests and talents. For example, if you don't care to create new articles or web pages as part of your data entry projects, you can still do editing and review of the work of others. Perhaps you would be good at doing audio transcriptions of radio programs, teleconference calls and other audio material. Ordinary secretarial or clerical processes that are being contracted out to home data entry workers are another type of interesting work. If you prefer the more repetitive work, you can create data base entries from handwritten forms.

Imagination

You can make use of a good imagination if you do the type of data entry services that creates slogans, or short advertising entries. Another type of data entry that makes use of imagination is writing short informational articles in an interesting and readable format. These articles appear in articles directories and on web pages. Information on almost every article can be found on the internet nowadays and each of these articles was completed by an author who knows something about the subject and can express it in an interesting and informative manner.

Imperturbability

One of the more difficult aspects of relying upon data entry services to provide a steady income from your home is the fact that you must be a self-starter and can't put off deadlines without losing clients quickly. The data entry must be completed accurately as agreed and within the time frame specified by the client. Part of responsible work performance is learning to recognize the amount of time a particular project is likely to take and to complete the work within that agreed upon time period. It is important to not sign on for work which is too complex or too extensive for you.

Choosing the right services is always much easier when you are acquainted with a resource site like Data Entry Services or Data Entry. You can't go wrong when you take advantage of the possibilities at this web site.

Source: http://ezinearticles.com/?Data-Entry-Services---What-Are-The-Four-Is?&id=1101452

How to Make Your WordPress Web development Successful

There are various CMS programs to choose from. Among all types of CMS programs, WordPress has got a special recognition. The CMS has been using for years. Earlier, it was using for blogging and these days, it is confidently using to create commercial, educational, trust and various types of websites. It will be right to say that the CMS has turned to be advanced and one of the most trustable CMS to manage your website content.

To make your WordPress development successful, all you need to hire a well-experienced and expert WordPress designing company. Gone are days when there were hardly any WordPress developers. These days, you can easily come across WordPress designers creating attractive and user friendly websites. A WordPress designing team promise to develop unique, high-end, user friendly and search engine friendly websites.

There are thousands of advanced plugins and themes are available in WordPress. In fact, every day to day a new and highly advanced plugin or theme has developed. The CMS is no more for creating plain websites, it can be used for the development of e-commerce sites. You can trust it to operate business websites. Plugins are available that can be customized easily. Even themes are available that can merge to create a unique and impressive theme. It is easy not only development but also changes in web portals. A few simple steps are required to follow to give WordPress websites a new look.

If you wish to have a website under budget, you can consider WordPress. Hire a WordPress Development Company in order to develop the desired website on WordPress. Explain your thoughts in front of the WordPress developing firm so that it will work on your project to give it into reals shape. The development firm will develop your website after examine your competitor websites. Analysing of plugins is possible in order to find well suitable plugins.

These readymade plugins are easy to download and doesn’t take much time to operate. A few simple steps are required to follow and to operate WordPress plugins. The development is mainly based on selection of right plugins and creating a well-suitable theme. It is important to hire a well-experienced WordPress developing company that has knowledge broadly about plugins and themes. These designing companies are able to apply plugins in the way that make organization and data management easy. At the same time, they are ready to provide website maintenance services.

Source:http://blogs.siliconindia.com/websitemaintenancecompany/Business/How-to-Make-Your-WordPress-Web-development-Successful-bid-UYxw00E991585700.html

Law of Cards: Beckett Sues Two More for Scraping Data

The recent trend in trading card cases focuses more on protecting trading card data than on trading cards themselves. Beckett has filed two more lawsuits over alleged data scraping.

Collectors Universe (CU) started this trend with lawsuits against MWP Software/Matthew Perry and SaintSoft LLC/John Kountz. In both of these suits, CU alleged the defendants copied CU data available only to paying CU subscribers, and then unlawfully (and in violation of CU's terms of service) used that data on the defendants' websites or in their own apps.

Pokémon then followed by suing the Pokellector (a website which attempts to provide a comprehensive list of all Pokémon cards, along with images of those cards) for allegedly reproducing copyrighted images of its cards without permission, trademark infringement and unlawfully rebranding the images of Pokémon cards with a Pokellector trademark.

Beckett continued the trend by bringing a trade secret lawsuit against Check Out My Cards (COMC) which, among other things, made a big deal out of COMC's "scraping" of checklists and pricing data (although COMC alleges such scraping may have been authorized).

On April 24, Beckett filed two more lawsuits focusing on pricing and checklist data. This time against Custom Plush Productions Inc's The Card Collector and Derek Miller of Miller Cards.

These two new complaints cannibalize a lot of the COMC complaint and are nearly mirror images of each other as well.

It also looks like Beckett might have let an intern from the marketing department edit these complaints. Paragraph six of both state, "Beckett is the preeminent company and most trusted source operating within the collectibles industry, and it has been since it formed in 1984."

Sounds more like a PR piece than a lawsuit, right?

For The Card Collector case, Beckett alleges The Card Collector accessed Beckett's pricing guides through the Beckett website and unlawfully "scraped" Beckett's copyrightable checklist and pricing data. Allegedly, The Card Collector now offers Beckett's card checklists, grading and pricing data on its own website and through a CD-ROM it sells to others. For that Beckett brings claims for copyright infringement, common law misappropriation, "accounting" (bring out the accountants!), unjust enrichment, a violation of Computer Fraud and Abuse Act, trespass and a Harmful Access by Computer Under Texas Penal Code.

A little bit of everything, right?

For the second new suit, Beckett alleges Miller Cards operates several websites (such as millercards.net and freebaseballcardspriceguide.com) that provide checklists and pricing guides for card collectors. Beckett contends that Miller accessed Beckett's price guides through his Beckett membership, violated the membership agreement by "scraping" this data and then unlawfully reproduced the data on his websites. It brings the identical claims against Miller Cards that it brought against the Card Collector.

Giving all of this scraping going on, I guess, the next planking or Tebowing-type meme should be the "scraping" Beckett meme. I'm looking forward to seeing your pictures on what that should look like.

Now, we've only seen Beckett's side of the story, but it looks bad for both defendants. Sure, there are issues about how much copyright protection should be afforded checklists, but these cases are not just about publicly available checklist data. The checklist and pricing information from these cases was allegedly scraped from behind a pay wall at and then distributed to others in violation of Beckett's terms of service.

Allegedly stealing something from behind a pay wall to give or sell to others just doesn’t look good.

Given this, in all likelihood, these cases will disappear (settle) quickly before we get into any real issues.

These two cases (and the COMC case) have another implication for the industry. Beckett has a template complaint that it looks like it's going to recycle again and again against scrapers. And it's policing the Internet looking for infringers. I predict then we'll see this complaint filed again this year, perhaps multiple times.

If you'd like to review a copy of these complaints, click here for the Card Collector complaint and here for the Miller Cards complaint.

The information provided in Paul Lesko's "Law of Cards" column is not intended to be legal advice, but merely conveys general information related to legal issues commonly encountered in the sports industry. This information is not intended to create any legal relationship between Paul Lesko, the Simmons Browder Gianaris Angelides & Barnerd LLC or any attorney and the user. Neither the transmission nor receipt of these website materials will create an attorney-client relationship between the author and the readers.

The views expressed in the "Law of Cards" column are solely those of the author and are not affiliated with the Simmons Law Firm. You should not act or rely on any information in the "Law of Cards" column without seeking the advice of an attorney. The determination of whether you need legal services and your choice of a lawyer are very important matters that should not be based on websites or advertisements.

Source: http://www.cardboardconnection.com/news/law-of-cards-beckett-sues-two-more-for-scraping-data

Internet marking is the finest method of increment of popularity in commerce

In today’s world key to any business is right kind of marketing strategy that needs to be implemented for the success of any entrepreneurial project. One of the fastest growing ways is to get the listing of your company in top search engines. SEO is one of the ways which can help in increasing or diverting the traffic on any website. People should understand the search result of their website is displayed on the World Wide Web. Different search engines work in different ways by providing different ranking to websites according to the search of the people. This is why same website has different ranks on different search engines.

Basically, website owner provides the keywords to the SEO providers which are appropriate to their business. Business SEO providers make sure the owners are charged low and also providing correct information to search engines. Providing better SEO in Ottawa is the basic feature that service providers aim at, their main motive is to make these services available to all the common people so that they can benefit there business in a better way. A good SEO mostly uses popular sites like Google, Bing, Yahoo, Yellow pages etc.

These SEO companies make sure that the listing of their clients is upgraded by repeated updating and also there ranking reaches top on search engines. Consultations with SEO service provider can be availed for free by the website owners. SEO companies carefully chooses keyword for their clients because it has to be unique and commonly used to make them reach at the top .They do so by carefully analyzing the owners website and competitors website and then the strategy is made to determine the perfect keyword for their clients. Owner should make sure that the prices charged to him are competitive according to market.

Consultation and Analysis are important because the keyword formation is directly dependent on these two parameters if the SEO service provider fails to submit the proper keyword it would result in failure of whole SEO services for the owner. SEO provider can re create and also modify the keywords for any website. If anyone specifically looking to create a new SEO website for him then the Looking internet marketing company in ottawa specialists can help them in determining a new domain that could be related to the business of the owner. Secondly, good hosting service is provided by them which help a website fast to access by any user. The biggest task for Internet marketing specialist is Link building because it represents more than 80% result of SEO.

For any website owner good SEO link building can be good in this competitive world because it attracts the people. A good SEO developer plays a pivotal role in developing a perfect keyword for the company. Ottawa SEO companies are very famous to deliver their services to the customers at very reasonable prices. SEO services are available online one can visit their websites see the list of services offered by them, read the testimonials of the existing and choose from them pay online and get started.

For further detail about Business seo service in Ottawa please visit the website.

Source:http://blogs.siliconindia.com/businessseo/Business/Internet-marking-is-the-finest-method-of-increment-of-popularity-in-commerce-bid-cf9206bx84461691.html